Saudi Arabia's off-plan market is growing, and it offers buyers pricing advantages that finished property cannot match. Yet a wide segment stays out of the market entirely.
The reason is not price, and not supply. It is trust.
The buyer pays for something not yet built, on a verbal promise of completion, with rendered images of the project and a payment plan whose relationship to actual progress is unclear. And if they want to exit before delivery, no clear mechanism allows it.
The opportunity was never about persuading people to buy. It was about redesigning the customer journey so hesitation had nowhere left to sit.