ASEEL CAPITAL
from an investment platform to a brand investors trust
Crowdfunded real-estate investment is still a relatively new concept for the Saudi investor. Aseel is CMA-licensed and Shariah-compliant, with entry starting from SAR 1,000 but the challenge was never the product. It was building trust and explaining the idea in language a first-time investor could follow.
We treated Aseel as one system, not a set of separate tasks. The identity set the foundation, the digital experience turned it into a usable product, the campaign and content carried it to the audience, and the reports and decks reinforced trust with partners and investors.
Three principles:
Clarity before spectacle: every screen answers one question
Plain financial language: content written for the first-time investor
Consistency across every touchpoint: from the app to the exhibition booth
A digital marketing campaign backed by influencers and PR, built to strengthen Aseel’s position and drive awareness and activity in the fintech and crowdfunding investment space.
Campaign components:
Influencer campaign management
PR and media coverage
Social media design
Dedicated landing page
Paid advertising across platforms
Aseel came to us with a clear vision: to become the simplest gateway into licensed real estate investment in Saudi Arabia. We built a complete system with them, from identity to app to campaign, turning a complex financial concept into an experience an investor can start with SAR 1,000.
3x
More clicks
2x
Longer session time
4
New inquiries in 30 days
